Analytics are crucial for social media, they allow you to see who you are reaching, where they are and what time of day your followers are most active. Not only this but they also allow you to identify trends and evaluate your target audience in great depths.

Analytics are beneficial because it allows us to see if what we are doing is working how we hoped, and if it isn’t we can change this to maximise our reach through social media! 😊

On Instagram we can use ‘insights’ which allow us to see who is visiting our page, when and where they are from. Not only this, we can also see each individual posts ‘insights’ to allow us to see how many people a post is reaching, how they are seeing it (for example through hashtags, impressions, homepage etc). We can see if our target audience is being met and if not, we can change what we are doing so they are!

Analytics allow us maximise our reach and scale our businesses. 📈
On Instagram to see insights you need a business account. This is a great tool to help your business grow!
Do you use analytics/insights?